About Us

Our company was originally registered as PT Tjitra Selaras Sampoerno and later partnered with the Human Capital Leadership Institute, Singapore. We initially interviewed several business leaders from Indonesia, Singapore and China and their counterparts from those countries. During this period, we used a grounded theory approach to generate a leadership development model for Indonesia’s top international leaders. The findings were then communicated to academics, business people and practitioners relating them to their organizational context.

We built a pioneering team that collaborates with key clients on organizational transformation projects. We also inaugurated the Global Indonesian Network (GI-Net), a dialog platform between academics and business practitioners for Indonesian talent on a global scale. “Pemimpin dan Perubahan” is GI-Net’s mastermind program that emphasizes change leadership models in Indonesia, drawing on interviews with prominent business leaders who have successfully made major changes.

We expanded our scope of services by adding clients from State-Owned Enterprises as well as targeting multinational corporations and family businesses. Our business growth with leading clients in organizational transformation and talent development is our main focus. In addition to committing to existing clients, we also launched a series of internal projects to strengthen our corporate image and enhance our consulting capacity.
The book “Local Wisdom for Global Excellence: New Indonesian Horizons in the Global Era” is a key focus, which reveals the 7 standards of Indonesian culture through a study of Indonesian culture, worker behavior, and leaders. The book illustrates how these characteristics interact with each other when working in cross-cultural teams.

We strengthen our foundations by reinvigorating our Vision, Mission and Values (ViMiVa), a set of principles that guide us on our journey. Our project portfolio is enriched by a focus on leadership development and the study of learning cultures, helping companies pool their resources to improve performance and achieve sustainable excellence

We stepped forward with great responsibility, working hard on a scalable leadership development program for one of Indonesia’s largest state-owned enterprises. Our collaboration with Bob Aubrey, a human resource development expert, led to a new concept of what future leaders should aspire to be. We also launched a book entitled “Be Global: Kiat Sukses Berkompetisi Global”, as part of an 18-year comprehensive study on Global Indonesian. The book describes success stories and lessons learned from business leaders who have successfully built cross-cultural careers, addressing individual aspects, mindsets, and essential global competencies. “Be Global: Kiat Sukses Berkompetisi Global” was the third initiative on publicating the 18+ years of comprehensive research on Global Indonesians. This book illustrates the success stories as well as lessons learned from business leaders building their cross-culture career. “Be Global” goes to the individual level, it’s about having a global mindset and competencies

We are stepping up our commitment to help Indonesian leaders and learners learn and grow. Insight Web Academy (IWDemy) comes as a learning enabler and creator company with the spirit of “grow faster, do better and be inspiring“. With the support of its clients and partners, IWDemy has achieved many milestones with managing director Kristina Aryanti and co-founder Dr. Hora Tjitra. By combining technology and local wisdom, IWDemy focuses on producing learning videos with quality material. The birth of IWDemy is an important milestone for Tjitra & associates in the development of Indonesia’s best talents, thus enabling them to progress.